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Outsourcing your blog, ebook, website copy, and other online writing can be a great way to maximize your content marketing and make the most of your time and return on investment. Consider these 6 benefits a freelance blogger or web copywriter can bring you.
1. Get More Traffic, Leads, & Sales
The point of most business websites and blogs is to make more people aware of your business and get more sales. Outsourcing regular or important content objectives to a professional freelance blogger or copywriter helps you get more leads and sales than you could get if you created all the content on your own.
There are two major reasons this works:
Outsourcing allows you to publish more content than you could have created on your own in the same amount of time.
Expert freelance bloggers and web copywriters know how to convert visitors to leads with powerful copy, effective links, and compelling calls to action.
2. Establish Expert Status
Professional blog posts, articles, website copy, and ebooks written by a trained writer familiar with your field help you build an image of expertise. Content and copy created by a quality freelancer makes your company look and sound better online, helps you appear on the cutting edge, and builds your credibility and thought leadership.
3. Improve SEO
Blogging and article writing are effective marketing tools because they help you build links, improve your website’s SEO, and raise your ranking in search engine results. Outsourcing these makes light work of regular content and fulfills an important purpose of content marketing.
4. Get More Done Faster
If you’ve embraced content marketing, you have a lot of content to create. Hiring a professional freelance copywriter helps you accomplish more in the same amount of time.
Consider how long it would take you or your team to research, gather materials for, and write each content project on your editorial calendar. Probably longer than you’d like, right? By outsourcing, you can check off more items on your to-do list, avoid burnout, and get more tasks done faster.
5. Save Time
Outsourcing is like multitasking on steroids. Not only do you get more tasks done faster, you also get more time to work on other projects. While the freelance blogger keeps your website blog running smoothly, you can focus your time on bigger content marketing projects or more important tasks.
6. Leverage & Compound Content
Smart content marketers reuse and recycle their content as much as possible to maximize their efforts and ROI. Outsourced blogging and web copywriting makes compounding content easy because you get custom content that can be reused over and over.
Additionally, you can have the writer include specific links to drive traffic to all your content. And publishing regularly builds momentum that strengthens all content marketing efforts.
Other Reasons to Hire a Freelance Blogger & Web Copywriter
If you’ve outsourced web content before, what reasons fueled your decision? What benefits do you experience?
And if you haven’t worked with a freelance writer before, why not?
I’d love to hear your thoughts! Please comment below or feel free to contact me.
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I’d love to hear your thoughts! Please comment below or feel free to contact me.